Expansions of the product line have continued to this day, including specialty offerings, limited time productions, region-specific and retailer-specific flavors of Mountain Dew. In 2001, a cherry-flavored variant called Code Red debuted. Diet Mountain Dew was introduced in 1988, followed by Mountain Dew Red, which was introduced and discontinued in 1988. īetween the 1940s and 1980s there was only one variety of Mountain Dew, which was citrus-flavored and caffeinated in most markets. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada. ![]() "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. ![]() The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. A revised formula was created by Bill Bridgforth in 1958. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. This is the foundation drink you pounded alongside a Mexican pizza and three Crunchwraps because you don’t have any self control, you monster.Mountain Dew, stylized as Mtn Dew in some countries, is a carbonated soft drink brand produced and owned by PepsiCo. This isn’t rolling the dice with calamansi or blood orange. For a drink that clocks in with the same ABV (5 percent) and calories (100) of a White Claw, there’s a whole lot more flavor.Īnd since it’s a pretty solid approximation of Mountain Dew, you already know and probably like those flavors. The aftertaste is a fine layer of Splenda, but I actually am digging it. It tastes almost like the real thing - a little more syrupy, but it’s sweet and there’s only a slight hint of the neutral spirits that give it its 5 percent ABV kick. It looks like a damn Willy Wonka drink, if Wonka wanted to get kids drunk instead of murder them. Once it’s in the glass, a lovely reverse rainstorm of CO2 floats its way to the top of the cup. This pours like regular Baja Blast, fresh out of the Taco Bell tap but with (slightly) less carbonation. It should take about 15 minutes at this rate. I just want to pour it into a 52-ounce cup filled with crushed ice, stick a two-foot straw into it and sip it at a tailgate until I forget I rode two hours to watch a Vanderbilt game. Mountain Dew always made a good diet soda, so the swap of sugar/corn syrup for whatever saccharine substitute they’ve got going on here isn’t especially noticeable.īut I drink those sugar-free versions a lot, so maybe I’m numb to it. This tastes like a soda - I’m not getting any booze in these sips - and a pretty good one at that. This is a sugary delight, and the alcoholic, acidic tang of bad wine or neutral spirits is swept away in that sweetness. It smells like Boone’s Farm, which *further* bums me out. This is only “watermelon,” however, and it bums me out. The non-alcoholic version of this is called “Major Melon,” which sounds like it’s 91 percent of the way to an ’80s adult film title. Summer 2023 was the backdrop for a Baja Blast-themed extension that brings the Hard MTN Dew portfolio up to eight flavors.Īnd, because I am a journalist, I am ranking them. And I clearly wasn’t the only one, as the folks behind the launch haven’t just expanded to new territories - 14 states and counting - but new flavors. When I reviewed it last year I was seriously impressed with the amount of true-to-brand flavor the company was able to cram into each can with a seltzer-style calorie payload (and more booze than a light beer). Instead, we live in an era where we can simply choose to do so. Gone are the days where you had to mix tequila or vodka into your neon green beverage to create that perfect combat margarita taste. And at five percent alcohol and 100 calories, it’s a proper contender to the throne of an ever-expanding hard seltzer/canned cocktail empire. Not the traditional soft drink version, of course, but Hard MTN Dew is a malt beverage true to its original roots. A burgeoning new world of alcohol is upon us.
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